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Open Tourism stands for the evolving transformations of traditional business models within the tourism industry. The new possibilities result in an opening of traditional structures, such as the integration of external sources into corporate processes as well as the provision of touristic services between individuals in peer-to-peer networks. It is therefore astonishing that there is no publication that offers us a comprehensive classification system covering these occurrences, given the multitude of examples that are continually emerging in the tourism industry. These transformations can be seen as dynamically enriching the tourism industry on the one hand, but also as jeopardizing on the other. This paper depicts the challenges for the tourism industry, followed by a closer look at the most popular Opening-Movements: Open Innovation, Crowdsourcing and Co-Creation. In the final section, the authors present the Contribution-Utilization-Matrix, a framework developed for the purpose of classifying all the different permutations/variations of Open Innovation, Crowdsourcing and Co-creation.
- Hardback edition: 475 Pages
- Publisher: Springer; 1st ed. 2016 (10. Januar 2016)
- Language: Englisch
- ISBN-10: 3642540880
- ISBN-13: 978-3642540882
More information: www.open-tourism.com